BRAND OF THE YEAR
BodyArmor BodyArmor’s arc is different from that of many entrepreneurial brands in that it has always worked on a different scale. From fundraising firepower to distribution range to grand overall ambition, the brand, with co-founders like Mike Repole and Lance Collins, and a team that has included top notc …
Read MoreCheribundi Goes Chainwide in Walmart
Cheribundi has doubled the distribution footprint for its 32 oz. Original Tart Cherry Juice line at Walmart stores, with the company announcing last month the product is now available at 4,343 locations nationwide. According to Cheribundi CEO Steve Pear, the expansion comes as the company is on pace to finish …
Read MoreH-Factor
Thirst for More. H-Factor is a hydrogen infused water. With regular use, studies have shown hydrogen water helps with inflammation after exercise, soothes soreness and increases energy. Articulating the functional benefits of hydrogen water in a way that feels trustworthy was the main objective for this packa …
Read MoreEnergy drinks gain healthy positioning, energized opportunities abound
More than 10 years ago, the energy drink category was revolutionized by the introduction of 5-Hour Energy shots, made by Farmington Hills, Mich.-based Living Essentials LLC. This new concept maximized the convenience factor for consumers and even created new merchandising opportunities. In the battle to com …
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