H-Factor

Thirst for More. H-Factor is a hydrogen infused water. With regular use, studies have shown hydrogen water helps with inflammation after exercise, soothes soreness and increases energy. Articulating the functional benefits of hydrogen water in a way that feels trustworthy was the main objective for this packa …

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Energy drinks gain healthy positioning, energized opportunities abound

More than 10 years ago, the energy drink category was revolutionized by the introduction of 5-Hour Energy shots, made by Farmington Hills, Mich.-based Living Essentials LLC. This new concept maximized the convenience factor for consumers and even created new merchandising opportunities. In the battle to com …

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