Last Call: Canada Lifts Tariff on U.S. Aluminum Cans; Climate Change Effects on Beer Refuted

Canada Ends Tariff On U.S.-Made Aluminum Cans In response to a shortage of aluminum cans, the Canadian government has lifted a 10 percent tariff on U.S.-made aluminum cans, according to Reuters. Luke Harford, president of trade group Beer Canada, told the outlet that Canadian brewers had faced a shortage of …

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League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

If any beverage category loves its stars, it’s sports drinks. Whether it’s trying to shoot like Jordan or swing like Jeter, sports drink makers have always sought to link their products to the performances of some of the biggest names in professional sports. Yet much has changed in recent years: consumer …

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Energy drinks gain healthy positioning, energized opportunities abound

More than 10 years ago, the energy drink category was revolutionized by the introduction of 5-Hour Energy shots, made by Farmington Hills, Mich.-based Living Essentials LLC. This new concept maximized the convenience factor for consumers and even created new merchandising opportunities. In the battle to com …

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Tariffs on aluminum are a tax on beer

President Trump announced last Thursday that he plans to impose a 10% tariff on all aluminum imports and a 25% tariff on all steel imports.  This aluminum tariff will dramatically increase the manufacturing costs of American brewers and beer importers. The American beer industry relies heavily and increasing …

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