Events & News

BODYARMOR to become Official Sports Drink OF NCAA® Championships, including March Madness®

BODYARMOR Sports Drink to Hydrate Student-Athletes on the Sidelines of NCAA Championships WHITESTONE, NY. (November 14, 2018) – BODYARMOR, the fastest-growing sports drink in the category, today announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, be …

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Thirst for More. H-Factor is a hydrogen infused water. With regular use, studies have shown hydrogen water helps with inflammation after exercise, soothes soreness and increases energy. Articulating the functional benefits of hydrogen water in a way that feels trustworthy was the main objective for this packa …

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Last Call: Canada Lifts Tariff on U.S. Aluminum Cans; Climate Change Effects on Beer Refuted

Canada Ends Tariff On U.S.-Made Aluminum Cans In response to a shortage of aluminum cans, the Canadian government has lifted a 10 percent tariff on U.S.-made aluminum cans, according to Reuters. Luke Harford, president of trade group Beer Canada, told the outlet that Canadian brewers had faced a shortage of …

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Coke Takes Minority Stake, Distribution Rights For BodyArmor

The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke’s nationwide bottling system. Click link below to learn more …

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