Events & News

Coke Takes Minority Stake, Distribution Rights For BodyArmor

The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke’s nationwide bottling system. Click link below to learn more …

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League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

If any beverage category loves its stars, it’s sports drinks. Whether it’s trying to shoot like Jordan or swing like Jeter, sports drink makers have always sought to link their products to the performances of some of the biggest names in professional sports. Yet much has changed in recent years: consumer …

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Serial Entrepreneur Takes On The Impossible Hydrogen Water Challenge For Cancer Treatment

Some entrepreneurs are motivated by money, others by the challenge of scale, and many others by a passion for their product. But like Edison in his day (with much thanks to Nikola Tesla), another class of entrepreneur is spurred on by what others claim is impossible. Gail Levy, a serial entrepreneur, checked …

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Energy drinks gain healthy positioning, energized opportunities abound

More than 10 years ago, the energy drink category was revolutionized by the introduction of 5-Hour Energy shots, made by Farmington Hills, Mich.-based Living Essentials LLC. This new concept maximized the convenience factor for consumers and even created new merchandising opportunities. In the battle to com …

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